Club logos

Social Media Plan

EGSL Social Media Plan

 

Overall Objectives

  • Work to develop relationships with coaches, players, parents, and staff members to provide pictures, videos, and current news releases.
  • Use the social media platforms to update players, coaches, and teams of vital deadlines such as registrations opening/closing, tournament deadlines, etc.
  • Build the social media followers to not only bolster the social media status of EGSL but also provide up-to-the-minute updates and game information.
  • Attract new sponsors and help with the purchasing of advertising space to drive revenue to the league.
  • Day-to-day management and development of editorial content on social media platforms, including tweets, posts and discussions.
  • Proactively interact with online communities across all platforms.
  • Use social media monitoring tools to monitor conversations and report on metrics.
  • Implement and maintain comprehensive social media strategies that will increase brand visibility and traffic across all social platforms, this includes content development, community engagement and management.
  • Research and present new ideas on the organization’s targets.  What other possibilities are there for Elite Girls Soccer League to expand in the social world and community?
  • Monitor and present relevant data, trends, successes, exceptions etc.  Watch and follow the trends presented on the social media websites.  Listen to and integrate the feedback from followers and clients.
  • Integrate Google Analytics to monitor and track the traffic based on broadcast emails and website traffic.

 

Social Networks

 

Facebook

Objective

  • Brand awareness and engagement
  • Lead generation or customer acquisition
  • Share a mix of relevant links, blog posts, and engaging content
  • Promote upcoming events
  • Engage with influencers

Action Items

  • Set up sponsored posts and ads
  • Set up Facebook tabs that sync to marketing automation platform
  • Key Metrics
  • X number of posts per day
  • Page follows
  • Likes
  • Engagement and comments
  • Shares
  • Lead generation/new customers

 

Twitter


Objective

  • Brand awareness and engagement
  • Lead generation or customer acquisition
  • Share a mix of relevant links, blog posts, and engaging content
  • Listen and respond to relevant conversations
  • Build reputation

Action Items

  • Utilize promoted tweets and pinned tweets

Key Metrics

  • X number of posts
  • Followers
  • Mentions
  • Retweets
  • Hashtag usage
  • Influence of Twitter followers
  • Lead generation or customer acquisition
  • Referring traffic
  • Favorited tweets

 

Pinterest

Objective

  • Brand awareness and engagement
  • Lead generation or customer acquisition
  • Share a mix of relevant imagery—both brand-related and fun

Action Items

  • Create boards leveraging both content and company culture
  • Follow other businesses, thought leaders, customers, and partners

Key Metrics

  • Pins
  • Repins
  • Followers
  • Referring traffic
  • Future Social Network Potential:  Google+, LinkedIn, Blog
  • Photo Sharing Sites

 

Instagram, Flickr

            

Objective

  • Brand awareness
  • Engagement with visual assets
  • Showcase league culture
  • Showcase events
  • Link back to website, blog, or other content assets

Action Items

  • Determine ownership of photo sites
  • Decide on general branding guidelines for photos
  • Encourage league members to participate and share their own photos

Key Metrics

  • Referral traffic
  • Shares and comments
  • View of photos
  • Future photo sharing site potential:  Shutterfly
  • Online Video

 

YouTube, Instagram Video


Objective

  • Brand awareness and engagement
  • Viral sharing
  • Showcase league culture

Action Items

  • Determine ownership of video execution
  • Create social strategy for posting
  • Get league members involved in video creation

Key Metrics

  • Views
  • Shares
  • Referral traffic
  • Pages ranking on key terms from YouTube